Andrea Colaianni
Give me a reason to write. Marketing and Social media Strategist. Creativity addict!
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August 17th, 6:45am
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"Different" by Youngme Moon
Folks, what make our business "Different in a way that makes a Difference"? That's a really good question introduced by this new book, propose to stand out from the crowd using a different kind of business approach: going small when everyone else is going bigger. I also appreciated that this book don't want to be a manual, but begins of a conversation...what? a paperbook could be as a social media platform able to start a conversation? Online or offline no longer really matter. "Specialization" don't look a so brand new idea, so I'm really curious to see what kind of new philosophy is proposed by this book.
via youtube.com
Thanks @sodderland to share this on Twitter
